BIG IDEAS for keeping up with change
Because the world is constantly changing – and to keep up with those changes – this exciting second edition is loaded with new information and BIG IDEAS to keep small business owners in touch and one step ahead. An essential companion to Business for Beginners, the new design, format and lay-flat binding allows readers to easily work step-by-step through each chapter, identifying problems and finding practical solutions to help keep them successful and profitable.

New topics and content
The new, relevant content addresses many more important growth issues, for example:
How to survive and succeed in a changing world
Using the Seven Tools of Change
Time management strategies: Are You RPMing? (reviewing, planning and mapping time)
Taming telephone calls, limiting lunches, managing meetings and e-mail
Making time for the Five Fs: fun, family, food, friends and fitness
Growing your business by exporting, including “Are You Ready to Export? questionnaire
Managing and keeping employees using the “LIFER” strategy
Reviewing marketing methods and messages
What the heck is a USP? (Defining the business’ Unique Selling Proposition)
Finding niche and secondary markets
Don’t let ‘em out the door (using customer loyalty strategies)
The Five Ts of Terrific Talking (in-depth content on making powerful presentations)
The Seven Cs of a Successful Speaker
Build a database, build customer loyalty
Don’t compete – work with the big-box chains
And much, much more.

New design elements and additions

Tip Lists: Each chapter contains one or two lists of tips. Examples include:
       Seven Tips for Entrepreneurial Success
       Ten Tips to Spruce Up Your Store
       Ten Tips for Saving Time and Money
       Seven Tips to Speed Up Collections
       Ten Simple, Happy Tips to "Make Your Day."
Quotations: An appropriate quotation opens each chapter
Case Studies: New case studies with text highlighted on a grey background
Big Ideas: New boxed BIG IDEAS, black background with eye-caching light bulb
Samples, Questionnaires, Checklists, Worksheets: Updated with many additions.

Learn how to:

Assess where you are now and where you are going
Fine-tune your entrepreneurial skills
Identify growth problems that are holding you back
Implement practical, workable and affordable solutions
Get organized and operate at peak efficiency and profitability
Assess whether you are ready for growth
Increase your profile and profits
Enhance your communication skills
Hire the right employees
Sell for success
Recognize signs of operating in crisis
Be successful and grow a profitable small business.

No micro business should be without this indispensable, easy to read, step-by-step guide to growing their small business. Big Ideas for Growing Your Small Business is here to guide entrepreneurs through the first few critical years and to help circumvent costly mistakes. Written in a light, down to earth, easy to read and learn style, its unique format makes learning almost enjoyable.

It seems that once you are in business, there is no time left for learning. Most people are too busy working in their business to work on their business. They certainly don’t seem to have time to take business management courses. This book is a detailed micro-business management course, teaching you how to work smarter, not harder.

Its unique self-contained step-by-step plan allows the reader to take any or all subjects and identify problems, formulate practical solutions, and document a plan of action. Worksheets and checklists are designed to pin-point problems in all areas of operation, and help you to make the most practical decisions for growing your business. Over thirty years of knowledge is contained between these pages that leaves no stones unturned.

Learn how to target your true market, promote yourself without spending money, become the expert, sell, hire, account for, and get organized. Loaded with "BIG IDEAS", this book is a must for all small business owners.

Each subject is covered in great depth using examples and "real life" stories. The book addresses all the challenges that both home-based and small businesses face. Understand the unique challenges that both men and women in business face and how to tackle them. Then forge ahead, set your goals, focus, and succeed.