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                   CAUTION 
                    WARRANTED WITH NEW BUSINESS PURCHASES 
                  By 
                    Frances McGuckin 
                  It 
                    seems to be the season for people 
                    purchasing businesses and franchises, 
                    with many calls from excited entrepreneurs-to-be 
                    chomping at the bit to become self-employed. 
                    After talking to many lately, it 
                    is worrisome to see the potentially 
                    dangerous mistakes that could cause 
                    both financial and emotional hardship. 
                  Everyone 
                    is out there to make a fast buck, 
                    particularly the person with a business 
                    or franchise for sale. Without exception, 
                    these brilliant businesses are presented 
                    in the most positive light by enthusiastic 
                    vendors who have "made their 
                    profits from the business and are 
                    ready to move on to something else", 
                    or, who have the greatest money-making 
                    franchise since the invention of 
                    the wheel and sliced bread combined. 
                  Beware 
                    purchasers, beware. No matter how 
                    honest or sincere the vendor appears, 
                    approach these ventures with caution 
                    and use professionals to help you 
                    through the decision-making process. 
                    You need to use a corporate lawyer 
                    conversant with franchise agreements 
                    to review these long-winded and 
                    carefully-worded agreements. Remember 
                    that by owning a franchise, you 
                    are tied to a stringent set of rules, 
                    regulations, advertising and purchasing 
                    restrictions that will completely 
                    limit your entrepreneurial spirit. 
                  Once 
                    signed, the agreements are difficult 
                    to get out of, and many new franchises 
                    do not have a proven track record. 
                    Financial figures are often projected 
                    and there is not enough history 
                    to the business for an accountant 
                    to thoroughly review the figures 
                    and make informed decisions about 
                    its viability. If possible, find 
                    someone who has recently owned a 
                    business in that industry and sit 
                    down and have a good long talk to 
                    them. Ultimately, you need to know 
                    who is making more money out of 
                    this deal, the franchiser or the 
                    franchisee. 
                  If 
                    you are considering purchasing an 
                    existing business, you need financial 
                    figures for the past three years 
                    and right up-to-date that have been 
                    prepared by a credible accounting 
                    company. When you purchase a business, 
                    you are purchasing four things: 
                    the assets and leasehold improvements, 
                    the inventory, the goodwill, and 
                    a job for yourself. 
                  Be 
                    acutely wary of vendors who present 
                    financial figures prepared by themselves. 
                    If they do not have a full financial 
                    statement available and just present 
                    a statement of income and expenses, 
                    ask for a copy of their tax return 
                    and the front jacket showing the 
                    net business income. By delving 
                    into this information, you may find 
                    some cover-ups and important financial 
                    surprises. Always use an accountant 
                    to help you through this accounting 
                    sleuthing maze of figures-it will 
                    save you money and heartaches. 
                    
                    This weekly 'Business 
                    Concerns' column is available for 
                    Syndication.  Please phone 
                    or e-mail inquires to contact@smallbizpro.com  
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