YOUR HOME-BASED BUSINESS SERIOUSLY
a home-based business has become
the current and future trend as
the traditional job market shrinks.
Houses and apartments are now designed
with home offices in mind, and there
is not the same stigma as there
was ten years ago when you say you
work out of your home.
from home has many benefits, particularly
being able to spend more time with
the family and less time commuting.
Insurance companies enjoy home-based
offices, as they offer more security
against the increasing break-ins.
Pollution is less as less people
commute. Hours can be made flexible,
and overhead is considerably lower.
The tax breaks are a bonus.
are also many disadvantages. For
most people, motivation and discipline
are real problems. Many don't
operate their business seriously,
because they are reliant on themselves,
and themselves only, to make the
business a success. Unstructured
work days and family life eat up
valuable time. Marketing is essential
for a home-based business which
has no visibility to the public.
The only way to make your business
visible and to market, is to get
out there and tell the world you
people don't realize that they must
seek outside education and networking
to make their business grow. "The
home-based business is an incubator,"
says Lynn Whitehouse, Manager of
the Langley Chamber of Commerce,
"the business grows at home
until it is ready to move to a commercial
many people operate "out of
their closets," forgetting
that communication with the outside
world is what makes a business succeed.
Many people don't license their
business. Perhaps they are scared
they are breaking by-laws-which
many do anyway. By not being licensed,
and not being in the Yellow Pages,
the business becomes invisible,
and marketing can be a lost cause
because the business can't be found
if a business card is lost.
you are starting a home-based business,
and want it to succeed, there are
a few rules for success which you
must practice. License your business;
join the Chamber of Commerce and
actively participate; join networking
groups; attend educational seminars
and workshops to upgrade your skills.
Learn about marketing, accounting,
communication, computers, and business
face it-no one is born a business
hot-shot. These skills must be learned
over a period of time. Education
plays an important role in the success
of a business. Take your home-based
business seriously. Many multi-million
dollar businesses started in basements,
but the entrepreneurs were just
that, and recognized the need for
effective marketing, communication
weekly 'Business Concerns' column
is available for Syndication. Please
phone or e-mail inquires to firstname.lastname@example.org
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